Marketing Strategies

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Eccentric Advisory

KPI Coaching

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Key Performance Indicator (KPI) Improvement Coaching

The better you understand your business, the easier it will be to increase your profits and free up cashflow.


We’ve developed this service to enable business owners to understand the key drivers or KPIs in their business.  We want you to learn how to accurately measure them and apply strategies and tactics to improve them.


First we work together to establish the key drivers in your business.  These may be financial, e.g. gross profit margin, or non-financial e.g. customer satisfaction ratings.  We’ll then teach you how to measure each KPI and set improvement targets. 


The number of KPIs you monitor should be limited to those that will make the most powerful difference to your business.  These should be aligned to your annual business plan.


We’ll coach you on a monthly basis to implement a tactical plan that covers the business processes and behavioural changes required to ensure your key drivers head in the right direction.  

Benefits of our KPI Improvement Service:

Our Values Based Selling coaching service is designed help you to significantly improve your sales process and results.  The initial extended session kicks off with a Successful Selling Presentation.  Then we’ll review your current selling systems and discuss concepts and techniques to aid improvement, including:

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  • The difference between cost and value (how to articulate value to prospective customers)

  • Great sales techniques to help significantly increase your conversion rate

  • The 9 Step Proposal Writing Process and defining your Terms of Trade

  • How to deal with changes in the scope of agreed work

  • Your next steps to implement Value Based Selling

We’ll then provide monthly coaching until you’re comfortable and confident with articulating and selling value using your revised systems and processes.